During the St. Pete weekend, we wanted to thank Hal Freedman for being part of the experience in a way that was simple and personal.
We had a custom diecast made of the Armani Show Truck—built to match the truck people saw during St. Pete. When it was ready, we presented it to Hal.
A little later, we got the note back confirming it landed the way we hoped: Hal was pictured with it, and the message was clear—he loved it.
It was a small moment in a busy weekend, but it was one of my favorites from St. Pete.